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Tuesday, August 5, 2008
Column 328
A SERIOUS QUESTION from Dartoid

This is a serious question.

Trust me, if you can.

Feedback should be posted as a comment below (so others can piggyback off the ideas posted) and is required by Monday, August 11.

THE QUESTION: Assuming that a super-powered social networking system, unlike anything existing today, were created and embraced the goal of gaining darts wide US-based exposure, what sort of contest (if one were to be created) might be offered and what sort of recognition should accrue to the winner of the contest to, in your opinion, encourage masses of darts players of all types to gravitate to the website to enter the contest and/or cast votes for the entrants?

EXAMPLE: Players post videos of trick shots. People vote for the winner. The winner wins a spot on the next Survivor, is able to take a board and set of darts as their luxury item, and is guaranteed that in each episode footage of them talking about darts and throwing darts will be aired.

EXAMPLE: Models post videos/portfolios. People vote for the winner. The winner wins an all-expense-paid trip to appear daily as a walk-on girl during this year's two-week long Ladbroke's world championship.

Again, this is an absolutely serious question.

The examples are just seat-of-the pants examples to help get the concept across.

The aim is to gain massive exposure to help legitimize the sport of darts in the US.

Thanks for any input anybody has.

From the Field,

Dartoid

Copyright © by Dartoids World All Rights Reserved.

Published on: 2008-August-5

	Posted by Dr. Bob This is great topic which will have incredible impact on the sport! I wonder if increased exposure and fan interest could be generated by creating regional or local teams?A loyal fan base may generate increased 'dart awearness'and advance the sport.	Posted 8/7/08 5:01 PM

	Posted by Mick As with most sports, we need to recognize that ours needs to become a business and we need to run it like one. That takes money, which means sponsors and exposure. The prize should be a significant dollar figure plus becoming the "face" of a credbile company, much like Tiger Woods is with Nike. I have thought for years that Target would be the perfect fit for a darter spokesperson. As for how to determine the winner, I thought the original WSOD was on to something with regional play culminating in a national event, though I thought the structure of the main event was flawed. No one watches golf if Tiger is not playing on Sunday, and no one was going to watch the WSOD day 2 when there was one American left. Day three with none was a foregone conclusion of busted ratings. Perhaps the sponsor of the online competition could ask for the best dart related commerical to be posted, and then judged to be the winner which will air nationally.	Posted 8/19/08 11:36 AM

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